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ChatGPT has been causing a lot of hеated discussions ever since its official release last November. So, it’s no surprise that its latest iteration, GPT4, brings about quite the hype.

With its improved capabilities like more reliability, creativity and better output optimization than its predecessor, it is said to be a must-have tool for webmasters and SEO professionals alike.

Although AI optimization has been around for quite a while now, the importance of a professionally built website and a sustainable content strategy is the backbone of solid online performance. Therefore, partnering up with a top WordPress development company is the way to go.

In this article, we will first explain what the essence of GPT4 is, and how it compares to GPT3. Also, we will outline 9 methods for implementing GPT4 SEO in your marketing strategy, where to get access to the tool, and some of its mitigations to keep in mind.

So, without further ado, let’s dive into the world of the latest and most innovative SEO tool fresh from the AI oven.

What Is GPT4?

ChatGPT4 is the latest release of GPT – a large multimodal deep learning model based on natural language processing. It allows users to present information in various formats, submit text and image inputs and receive text-based outputs that are naturally (seamlessly) optimized for search engines.

GPT3 vs GPT4

GPT4 is 10% more accurate than GPT3. In fact, it is 82% less likely for GPT4 to generate responses from disavowed content that can damage your SEO results. Here are several aspects that the latest model has an advantage over its previous modifications:


The main difference between GPT4 and GPT3 is that the latest version gives more factual, accurate and natural outputs. When performing bar exam simulations, ChatGPT4 scored among the top 10% while GPT3 was in the lowest 10%.



Another aspect GPT4 is superior is improved text input capability to understand the context and nuances and generate more coherent and more human-like answers.

Due to its advanced text input capability, GPT-4 will have a greater ability to understand the context and nuances of language, allowing it to generate more coherent and more human-like responses. This means that GPT-4 can understand and responds to more complex and subtle language inputs, such as sarcasm, irony, and metaphor, which will enable it to produce more creative and nuanced responses.

Another area where GPT-4 excels is generating more imaginative and creative outputs. While GPT 3 was already capable of producing impressive and often surprising responses, GPT-4 goes even further in terms of its creative capabilities. This is partly due to its improved training data, which means the tool draws on a wider range of sources and learns from a more diverse range of inputs.

Moreover, GPT4 is expected to have enhanced memory capabilities, allowing it to retain a more comprehensive understanding of the context and history of previous text inputs. This will enable GPT-4 to produce more coherent and consistent responses, while also allowing it to make more sophisticated connections between different pieces of information. 

As a result, GPT-4 will be better able to generate creative and imaginative outputs that build on previous inputs and create new and unexpected ideas.

Image Recognition Capabilities

Unlike GPT3, GPT4 is a multimodal model and can use image inputs to generate text that covers professional and academic benchmarks with a tad more steerability and genuine emotions if applicable. Also, the new version has improved non-English support and performance.

The image recognition input capabilities of GPT4 pride themselves on impressive accuracy and specificity. The model generates text responses based on images in great detail and in natural language. This will certainly make product descriptions and explanations of graphs way easier and would save SEO-ers some time!

User Credit

With GPT4, users benefit from more freedom to experiment, with a total of 32,000 (or 25,000 words), while with ChatGPT3.5, the token limit was 4,000 (only 3,125 words).

How To Use ChatGPT for SEO

ChatGPT is a powerful tool to help optimize SEO by understanding the intent behind search queries and providing personalized content. It uses AI-based algorithms to analyze and assess text, helping to identify keywords that can be used to improve search engine rankings. 

With its ability to read and interpret customer queries, ChatGPT provides more relevant results for keyword searches and therefore helps to increase the visibility of a website or an app.

GPT4 has the potential to transform SEO strategies by providing highly accurate and efficient content generation, keyword research, and chatbot interaction capabilities.

There are several ways in which GPT4 can be harnessed for SEO purposes thanks to its natural language processing capabilities to generate engaging and SEO-friendly content, leveraging its neural network to analyze keywords and improve audience targeting. Also, the new iteration offers advanced features to enhance chatbot interactions and improve user experience on websites.



Headlines are an essential element of any piece of content and can lead to an increase of CTR and position on SERPs if crafted properly. They are the first thing that a reader sees, and they can make or break the success of your online copy.

With GPT4, you can generate more compelling and attention-grabbing headlines by leveraging the model’s advanced natural language processing capabilities. Simply input your target keyword or topic, and GPT4 will provide you with a list of potential headlines that are optimized for search engine visibility and reader engagement.

Keyword Research

Keyword research involves identifying the words and phrases that people use to search for information on a particular topic and then optimizing your content around these keywords.

GPT4 can help you to identify high-potential keywords that you may not have considered, as well as provide contextually relevant variations of those keywords.

This model is way more focused on search intent and can suggest long-tail keywords that are more specific and targeted than broad keywords. Analyzing the questions users ask through GPT4 can help you identify relevant semantic search terms to target.

This will enable you to create content that is better aligned with what your audience is looking for, and ultimately improve your search engine rankings.

Content Creation

Creating high-quality, engaging content is the cornerstone of any successful SEO strategy. With GPT4, you can generate copy that is not only optimized for search engines but is also engaging and informative for your audience. Type in your topic or target keyword in the tool and GPT4 can generate a range of content ideas, and even write entire paragraphs or articles for you.

Meta Descriptions

Meta descriptions are the short snippets of text that appear below the headline in search engine results pages. They provide a brief summary of what the content is about and are an essential element of SEO. Use GPT4 to generate compelling and relevant meta descriptions that accurately reflect the content of your page. 

Image Alt Text

Image alt text provides important context for search engines and can improve the accessibility of your content for visually impaired users, or in case the visuals don’t load on the page. As GPT4 can generate text triggered by image outputs, it can generate accurate and descriptive alt text for you that is properly indexed by search engines and accessible to all users.

Pillar Pages and Topic Clusters

As much as Google considers titles, metadata and sprinkling the right keywords across your content, the most important thing to rank well is authority. Therefore, being able to demonstrate that you are a subject matter expert is crucial for a successful online performance.

Here is where pillar pages come in handy. They are pages that cover all the aspects of a single topic. Topic clusters are several pages, usually blog posts, that are interlinked and all steer around a particular topic.


With GPT4, you can generate ideas for topic clusters and pillar content based on your target keywords or topics to create a more cohesive and effective content strategy that is optimized for search engines.

Content Audit

With GPT-4, you can perform a comprehensive content audit by inputting your website or page URL. The tool will analyze your content and provide you with a detailed report on its quality, relevance, and search engine optimization.

As you can see, GPT4 does not completely lift the weight from your hands, and can’t automate the hard work for you. Creating a robust SEO strategy and fixing the errors you find as a result of the audit is on you and your team!

Internal/External Links

Internal and external links help establish the relevance and authority of your content and affect your SEO results. GPT4 can generate suggestions for internal and external links so you can create a more robust and interconnected content strategy that is optimized for search engines and user experience.

Social Media Content

Last but not least, GPT4 can provide you with a range of social media post ideas that are tailored to your audience and platform of choice.

Although social media activity is not a ranking factor, it is important to have a consistent presence on the platforms where your target users hang out. Social media profiles can rank for particular keywords, and especially with branded search queries, they are likely to pop up alongside your website on SERPs. In addition, social media can have a massive effect on public trust in your business so it’s important to level up your posts.

Where Can You Use GPT4

As of May 2023, GPT-4 is not yet publicly available. It is currently in development by OpenAI, and there is no official release date announced. However, once it is released, it is expected to be accessible through OpenAI’s API or cloud-based services, similar to previous versions of GPT.

ChatGPT Plus subscribers will have exclusive access to GPT-4 included in the monthly fee of $20. Depending on demand and system performance the exact usage cap will change accordingly. 

As Microsoft is one of the investors of OpenAI, they allow you to use GPT4 on Microsoft Bing for free. You don’t have to own a Microsoft account; simply go to  .

Key Takeaways

Now that we’ve discussed the basics of GPT4 SEO and the nine methods to master AI optimization, it’s time to bring it all together. 

Maximising the use of GPT4 requires dedication and trial-and-error to get the hang of it. Every business should make sure they fully understand different GPT4 capabilities and how to utilize them appropriately.

Moreover, mastering advanced machine learning optimization can help greatly improve your visibility and rankings on major search engines. As you continue to leverage GPT4, incremental improvements will compound over time, resulting in potentially dramatic spikes in organic traffic. 

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GPT4 SEO: 9 Methods to Master AI Optimization